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Our strategy

Our vision

To empower marginalised Moroccan girls to fulfil their potential, by providing them with access to education, reducing social injustice and inequalities, and so improving the quality of life for women, and their communities.

Our mission

To support established partners, adapt and ‘re-build’ their post-earthquake service capacity for girls, and new partners with complimentary projects sharing the same vision.

Our values

Empowerment is at the heart of our vision and mission and signifies our commitment to equipping girls with the tools, knowledge and support they need to take control of their own lives and to fulfil their potential. Our focus on empowerment extends to the way we work with staff and project partners.

Transparency and openness build trust with beneficiaries, donors, partners organisations and regulators, foster a culture of trust and cooperation and are integral to remaining sustainable and relevant.

Integrity is the bedrock of our credibility. By maintaining the highest ethical standards in all our own actions, we seek to foster a culture of trust and high ethical conduct among all our stakeholders.

Respect is fundamental in our work, underscoring our dedication to valuing the dignity of every girl. We seek to foster a culture of mutual respect and collaboration among all our staff and project partners.